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FAZE 3 SPORT
AUDI Revolut Formula 1 Team – Miami GP 2026

Sports Culture

Sports Business

Sports Culture

Sports Business

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01. About us

Sports media, built around culture.

Faze 3 is an independent sports media network built around specialist audiences and a strong editorial voice. We publish across football, Formula 1, golf and the wider culture of sport, reaching over 1 million email subscribers.

Founded by David Skilling after 15 years working in sports marketing and brand partnerships, Faze 3 brings that experience into how we approach editorial, partnerships and branded content.

We work independently, choose our editorial carefully, and collaborate with brands when there is a credible story worth telling.

F1 Grand Prix of Miami – David Skilling
David Skilling

Founder & CEO

02. Publications

Specialist sports audiences, built around distinct editorial voices rather than one broad feed. Here are some titles.

1. Culture of Sport

Where the business of sport meets culture, power and influence. Culture of Sport looks at the brands, deals, personalities and cultural shifts changing how sport is consumed, marketed and understood. Over 170,000 Email subscribers

Culture of Sport

2. Original Football

Football beyond the matchday. Original Football covers the culture, business, players, clubs and ideas shaping the modern game, with a focus on the stories that sit around football rather than just the result. Over 600,000 Email subscribers

Original Football – David Skilling

3. Brands in Sport

A focused publication covering the commercial side of modern sport. Brands in Sport tracks sponsorships, partnerships, campaigns, activations and the ideas behind how brands use sport to reach audiences and build relevance. Over 24,000 Email subscribers

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FAZE 3 SPORT

03. Work

We work with brands looking to connect with the sports industry and its fans.

From major sponsorships and launches to cultural collaborations and live-event storytelling, our work is designed to give brand activity context, meaning and a longer life beyond the announcement.

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AUDI Revolut - Formula 1

AUDI Revolut - Formula 1

Inside Audi Revolut’s Miami Grand Prix Weekend and Formula 1’s New Partnership Standard.

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Coca Cola - Milano Cortina Winter Olympics

Coca Cola - Milano Cortina Winter Olympics

How an Olympic Partnership Shows Up in 2026.

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adidas originals FIFA World Cup - Willy Chavarria
adidas Originals x FIFA World Cup

adidas Originals x FIFA World Cup

adidas Originals and Willy Chavarria's Mexico Collection Goes Deeper Than a Simple World Cup Activation

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Chivas Regal
Chivas Regal & Charles Leclerc

Chivas Regal & Charles Leclerc

What Charles Leclerc and Chivas Regal Understand About Collaboration.

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Jaguar TCS Racing - Formula E
Jaguar TCS Racing - Formula E

Jaguar TCS Racing - Formula E

Inside Jaguar TCS Racing: Why Formula E Matters Beyond the Track

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Contact

Planning a campaign, partnership or launch in sport? Tell us what you’re trying to achieve and we’ll show you where Faze 3 can add value, from newsletter advertising and branded editorial to Studio projects and longer-term partnerships.

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